for ENTERPRISES
As Aleto, I help enterprises create fresh market-ready products and experiences that people love. Their vision and innovative solutions win in the markets, motivate and unite the in-house teams, and establish new horizons for the management.
This requires:
- dedicated and consistent design strategy
- experience in best-design practices
- grounded vision for new products
- experience in research, design and product development
- innovation-driven attitude rooted in knowledge and experience
Design audit, design innovation, industrial design & product development and prototyping are the four ways how I help enterprises capitalise on the power of good design and innovation.
design audit
for whom?
For business owners and managers that value the power of design and want they business to reflect it throughout.
what it entails?
A series of workshops, site visits and, if needed, users studies that:
- uncovers areas with design potential within the company and product offering
- compares explicit and implicit internal design practices
- compares product offering with the competition and wider trends
- outlines a path forward towards best-in-class design utilisation
design innovation
for whom?
For business managers and marketing teams with market insights seeking validation and testing without committing to a full-scope design project too early.
what it entails?
Design innovation done at the front-end allows opportunities to be identified, ideas turned into concepts and concepts materialised and market validated. This process can include:
- market insight validation through interviews and observations
- an iterative cycle of research, idea generation and evaluation
- technology and partnership reconnaissance
- concept materialisation through sketching, rendering or prototyping
industrial design and product development
for whom?
For businesses seeking thoughtful, innovative, and manufacturable products but lacking high-level design capabilities. For managers aspiring to have their products compete with the best in the market.
how do I do it?
It may take anything from a month to a year but the outcomes will:
- have a form and function that spark joy and trust in people
- translate innovative ideas into great products that solve user problems
- be anything from a stylistic refreshment to a result of a full design project, from an initial concept generation to Minimum Viable Product (MVP) and beyond to technical implementation
- be manufacturable and have production cost considered from the day one so budgets are meet
- thoroughly tested via Proof of Concept (PoC) prototypes and/or materialised via realistic prototypes to de-risk implementation
prototyping
for whom?
For development teams, managers, and marketers engaged in testing, demonstrations, pitching, or sales, requiring the materialisation of their ideas and products.
how do I do it?
I can manifest ideas, either working with you or independently, by giving them highly simplified or highly detailed forms to meet your current needs. I can create:
- proof or concepts (PoC)
- development prototypes for specific testing
- highly detailed realistic prototypes
- visual prototyped in form of sketches or realistic renderings
- 3D models